Rapid City, South Dakota



At Strider®, we love riding bikes, and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.


Strider builds quality products focused on proper fit and function for the rider.
Strider believes in the importance of a strong brand identity.
Strider supports distribution channels committed to educating customers.
Strider serves customers with an empathetic, just, and generous heart.


Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.
Strider values passionate people who believe their efforts will change the world for the better.


Strider is honored and excited to be participating with and supporting select 2014 Special Olympics State Games and the 2014 Special Olympics USA Games. Check it out!  Plus, for 2014, Strider has committed 50% of the new Rider Fund to support local level Special Olympics chapters all across the United States.


Strider has always had a soft spot for helping kids (see Benevolence page).  For 2014, Strider has created the new Strider® Rider Fund to facilitate getting bikes to organizations that serve children. Our mission statement talks about why we exist, but the new Rider Fund shows how we “walk the talk”. Our Founder and CEO, Ryan McFarland, has committed one percent of Strider Sports’ gross revenue from all sales worldwide each month towards the Rider Fund. Plus, for every Strider bike registered at www.StriderBikes.com/Register, the company will commit another $1 to the Rider Fund.

To further the reach of this program, Strider will convert every $10 in the Rider Fund to $30 worth of Strider bikes and products! The bikes and products will be donated through a grant application process. Based on prior year’s sales data, Strider is expecting to donate well over a quarter million dollars worth of Strider bikes and products to charities this year alone!




Already have a Strider bike? Already have it registered? Want to give to the Rider Fund anyway? That’s awesome, and we appreciate your generosity. For every $10 donated, we’ll give away $30 in Strider bikes and products. While we can’t offer you a tax deduction at this time, know that you are paying it forward and helping us in our quest to create Riders: active, healthy, confident kids!


If you want to get involved with Strider, and join us on our quest to help kids of all abilities all around the world to become Riders, we want to hear from you! Whether you would like to volunteer to help us staff an event in your area or use your social media and connectedness to tell the world how one little bike company is changing people’s lives – we need you. Contact Us today!