Strider Bikes Sells 2 Millionth Bike, Approaches $20 Million Annual Revenue Mark

From garage startup to category disruptor, Strider expands to India, Israel, Germany and other markets

 

Rapid City, S.D. (Oct. 16, 2018) – With the click of a button, one family near Omaha, Nebraska, turned their son’s birthday dreams of having a new bike into reality with the purchase of a Strider 12 Sport. Little did they know, their purchase signified the 2 millionth Strider Bike sold since the company’s founding in 2007. To commemorate the milestone, Strider filled the blue Strider 12 Sport box to the brim with additional accessories.

Strider reached this milestone less than three years after celebrating the sale of the 1 millionth Strider Bike in February 2015. By the end of this year, Strider anticipates reaching the $20 million annual revenue mark.

Strider Bikes was founded in 2007 by inventor and serial entrepreneur, Ryan McFarland. What began as McFarland seeking a solution to help his 2-year-old son fall in love with everything two wheels has grown into a company that has disrupted the “traditional” way children learn to ride. McFarland has been an active proponent in reversing the trend of declining bicycle ridership among all ages, recently speaking about getting children into bicycling at Interbike, the annual bike industry event.

“It really was born in my garage out of necessity,” noted McFarland. “I went down the rabbit hole as far as I could go with what the market offered to get children riding. From tricycles to bikes with training wheels, I invested more than $2,000 into products that weren’t designed with the child’s success in mind. My solution was to create something my son could begin learning two-wheeled skills on from day one, and that required separating balancing from the act of pedaling in learning to ride.”

Strider Bikes continues to blaze a trail in the U.S. market for balance bikes, building a brand as synonymous to the term “balance bikes” as Kleenex has for tissues. In recent years, Strider has grown exponentially outside of the U.S., increasing its global presence through an international distribution model. In 2018, the company expanded to Israel, India, Spain, France and Germany, for a total of over 75 countries that distribute Strider Bikes, including an ever-increasing brand presence in China. 2019 appears promising domestically, as Strider continues to increase their in-store availability in major retailers, including Target, after several years of increasing web sales through numerous online channels.

“I never envisioned this solution I was creating for my son would have grown to what it is today,” recounted McFarland. “Now that I have seen how an amazing first-bike experience can impact a child’s current and future success, I don’t want to stop. So long as training wheels still exist – which severely hinder the learn-to-ride process – we’re keeping the throttle pinned.”

 

ABOUT STRIDER SPORTS INTERNATIONAL, INC. 

Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 2 million bikes and is distributed in more than 75 countries. Visit www.StriderBikes.com, Facebook or Instagram.

Published in Press Releases

Toddlers to Blaze New Trails at Pump Track World Championship

Two-wheeling wunderkinds among first to ride new Runway Bike Park at The Jones Center

 

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Rapid City, S.D.. (Oct. 3, 2018) – The opening ribbon will soon be cut at The Jones Center’s new Runway Bike Park in Springdale, Arkansas. The first major event at North America’s largest pump track will be the Pump Track World Championship Final on Oct. 13, but the first wheels lining up at the start ramp will be toddlers on their Strider Balance Bikes

Before professionals arriving from around the world for the World Championship, residents from the Springdale community will put their two-wheeling skills to the test on Oct. 10 from 3 - 6 p.m. Children competing against the clock will range from 3 to 6 years old, all defying what was once thought possible for balance and coordination by riders of their size and age. Space is limited to 32 total participants, with each getting a unique opportunity to interact with professional riders for one-on-one coaching sessions.

 

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Toddler race and play experiences continue through the weekend culminating with the Pump Track World Championship Final on Oct.13. Opportunities for riders ages 6-and-under abound as Strider Bikes will offer additional riding opportunities at the Jones Center. The activities include an Adventure Zone for children as young as 18 months and a 14x Experience, designed to introduce pedaling without the need for training wheels to children as young as 3 years old.

The Jones Center continues their commitment to an active, two-wheeling community through their purchase of 14, Strider 14x Sport Bikes to be used as part of their recreational programming. These bikes will be utilized by the Jones Center to instruct young riders how to safely and independently ride, fostering a skill that can be enjoyed for a lifetime. 

 


 

ABOUT STRIDER SPORTS INTERNATIONAL, INC.

Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 2 million bikes and is distributed in more than 75 countries. Visit www.StriderBikes.com, Facebook or Instagram.

 

ABOUT THE JONES CENTER

Opened in 1995 as a gift to the NWA region from philanthropist Bernice Jones, The Jones Center is a unique recreation and education center located in downtown Springdale. This premier facility is known for its high-quality, low-cost recreation services, innovative youth programming and affordable community meeting/conference space. The facility includes two indoor swimming pools, an indoor ice rink, world-class bike park, gymnasium, fitness center, conference center, auditorium/chapel and numerous classrooms.

Published in Strider Racing

2019 US Strider Cup Race Cities Announced for Two-Wheeling Phenoms Ages 6 and Under

Los Angeles and Minneapolis hosting their first Strider Cup races

 

2018 SCWC Boulder, CO

 

Rapid City, S.D. (September 6, 2018) – As the dust settles from the past Strider Cup race season, Strider Bikes has announced the U.S. cities hosting the 2019 Strider Cup races for children 6 years old and younger on Strider Balance Bikes. Strider has added Los Angeles and Minneapolis, in addition to returning to Boulder, Colorado, and Charlotte, North Carolina.

One race venue that stands out is the Los Angeles race, being held at LA Live in the shadow of the Staples Center. LA Live has served home to the Lakers, Clippers, Kings, the ESPY’s, Grammys, Emmys, American Music Awards … and now toddler, two-wheeling tornadoes.

Strider Cup races are held across the globe, with over 30 races taking place in 2018 in countries such as Japan, the United Kingdom, China, Russia and Ecuador. The Strider Cup series is powered by the groundbreaking design of Strider Bikes, which empowers toddlers and young children to safely enjoy the mobility and independence of two-wheel biking at an earlier age than any prior generation.

 

In 2019, the U.S. races include:

Saturday, May 4, 2019: LA Live, Los Angeles

Saturday, June 15, 2019: Boulder Civic Area (Central Park), Boulder

Saturday, July 6, 2019: The Commons, Minneapolis

Friday and Saturday, October 4-5, 2019: NASCAR Hall of Fame, Charlotte

 

While each Strider Cup race fosters camaraderie and supports a community of passionate, outdoor-loving families, the October 5 race at the NASCAR Hall of Fame stands apart from other races as it is the Strider Cup World Championship. This event attracts families from around the world to ride, play and celebrate the freedom and adventure of riding on two wheels. The 2018 Strider Cup World Championship held in Boulder welcomed hundreds of attendees from 14 countries and 26 states.

 

  

Dubbed by many as the “cutest race in the world,” the Strider Cup series offers Strider riders ages 6 and under a chance to put their balance bike skills to the test in a friendly, encouraging environment.

A typical race scene involves toddlers, some only 16 months of age, kicking their legs to propel their bikes along a 650-foot plus journey through tunnels, over ramps as fog rolls out from underneath and around obstacles including the 'perilous' Noodle Monster.

Racers delight in a podium ceremony afterward, where the fastest tykes earn trophies and all racers take home medals.

No qualification is necessary to participate in a Strider Cup or Strider Cup World Championship event.

 

Registration for the 2019 races will be available January 2019 at www.StriderBikes.com.

  

Dates and locations subject to change.

 


 

ABOUT STRIDER SPORTS INTERNATIONAL, INC.

Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 2 million bikes and is distributed in more than 75 countries. Visit www.StriderBikes.com, Facebook or Instagram.

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Published in Strider Events

Strider Bikes Featured by Google in Small Business Report

South Dakota-Based Company Showcases Use of the Internet to Grow Business

Ryan McFarland - Google

 

Rapid City, S.D. (June 19, 2018) – Every spring, Google Search sees a spike in one search phrase, “Best first bike.” Strider Bikes is proud to be the top-rated “Best First Bike” featured in Google’s results. But this ranking doesn’t come easy.

“The retail landscape is continually being taken from traditional brick and mortar to a digital retail space,” said Strider Founder, CEO and Chief Enthusiast Ryan McFarland. “We aim to do everything we can to support physical retail, but as a brand, we also need to be meeting parents and grandparents on their terms, through web searches they are making on digital devices.

Because of the digital strategy utilized by Strider Bikes, Strider was selected by Google to represent South Dakota as an example of a successful business leveraging the web to grow their business. As part of this recognition, Strider is being featured in Google’s annual Economic Impact Report, released by Google this June.

“People turn to the web to learn, discover, find, and buy things. Being online can have a big impact’ it’s where business can connect with their customers,” said Mary Ellen Coe, President of Google Marketing Solutions. “At Google, we see the power of the web working for American businesses, and we believe that with hard work and the help of technology, every business can grow.”

“The web is critical to our success,” said McFarland. “It is our platform to educate the globe that a better solution now exists for teaching children how to ride a bike, and at a younger age than ever thought possible.”

 

 

 

Strider Bikes came onto the scene in 2007 with a revolutionary concept for teaching toddlers to ride— develop balance first and then pedal the bike later. The company started in the garage of South Dakota-native, Ryan McFarland when he taught his son how to ride at age 2. Strider Bikes now is approaching 2 million bikes sold and spans across the globe with distribution in over 75 countries.

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Ryan's son (Age 2) on an early Strider prototype

 

“Our growth has been greatly accelerated by the web,” notes McFarland. “The Internet really is the prime location to run a business in today’s world. Our use of the web effectively will enable us to realize a world in which all kids possess the ability to independently ride a bike.”

For more information about Strider Bikes and Google’s Economic Impact Report, please visit www.google.com/economicimpact.

ABOUT STRIDER SPORTS INTERNATIONAL, INC.

Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 1.9 million bikes and is distributed in more than 75 countries. Visit www.StriderBikes.com, Facebook or Instagram.

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Published in Press Releases
Wednesday, 02 May 2018 15:43

Strider Racing with Pepe Montano

 

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From new rider to the savants of stride, Strider Cup races truly are for everyone to enjoy. Both beginner and professional will be in the crowds and inside the ropes at our Fort Worth race this Saturday. Luckily one of the pros isn’t there to race – but his son is! Pepe Montano has been a professional race car driver for over 27 years, and this year he is excited to bring his 2-year-old son Mateo to race in the Strider Cup.

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Pepe Montano had a long racing career participating in series including NASCAR Mexico and the Grand Am.  Now though, he’s taking time to slow down (just a little) and enjoy family time with his wife, Angie, and their two-year-old son, Mateo. While the pace has slowed, it’s just the first lap for little Mateo, who has recognized that racing is in his blood. At only one-year and two-months-old, most babies are still working on walking, but Mateo was ready to ride. Mateo started cruising on his Strider just after he turned one; which means he can officially say he has been racing for over half his life! With a silver 12 Pro and a blue 12 Sport to choose from, Mateo likes them both equally, because choosing from either means he gets to ride. We caught up with Pepe and asked a few questions about raising a little racer:

Strider: I saw you took Mateo skiing recently, how fun!! What are other activities that you hope to share with Mateo as he gets older?            

Montano: We love motocross and skiing, but I want to push Mateo to do whatever he loves to do. He will always have my support.

Strider: What does training look like for a 2-year-old?

Montano: We put him on the Strider every time he wants but don’t want to put pressure on him. The good news is that he is on the Strider every day because he wants to be.

Strider: Do you have any advice for new racers?

Montano: My advice for new racers is always be happy about what they do, be disciplined, persevere, and always believe in themselves.

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Our passion is inspiring the next generation of riders, and we love when parents support that love of riding with their own children because riding truly does change everything. Look for Pepe and Mateo at the Strider Cup Race this Saturday in Fort Worth, Texas. Be sure to give him a high-five, wish him luck, and ring your cowbells for all the riders making waves on their Striders! For more information on the Strider Cup ft. Worth Racing event please visit http://strdr.us/24 

Published in Parents Are Talking
Friday, 02 March 2018 18:49

The Great Grandzoopula Run

 

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While walking along,

I came upon a peculiar sight.

I saw my friend riding around,

on a pedal-less bike.

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How can I learn

to ride on a bike?

Do you think

it’s something I’ll like?

 

Learn on a Strider,

a bike without pedals!

Learn on a Strider,

and race for a medal!

 

There’s fun to be done

When riding your bike.

It’s much more fun

than riding a trike.

 

Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.

 

It’s easy, you’ll see!

Take one step,

two steps,

then step number three.

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Ride up the ramps

and ride down the hills

past the Boozlebamps and Frampulabills.

 

You’ll be striding in no time,

funtastic and free.

 

Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.

 

Ride around hills,

mountains, and tracks.

Just be sure to make time

for a Snargunkle snack.

 

Your day isn’t over.

It’s only just begun.

Because now is the time

for the Grandzoopula Run!

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Kids all come

from lands far and wide,

to race and make friends

while learning to ride.

 

Everyone lines up,

with helmets on snug.

3, 2, 1 and GO!

Take off like a Zamperbanck Bug!

 

Speeding through turns,

you and new friends

bounce over bumps

and race to the end.

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After the race,

we all celebrate.

Racing is fun

and new friends are great.

 

Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.

 

Published in Stuff and Whatnot
Tuesday, 11 July 2017 12:12

June Strider Photo Contest Winners!

52 amazing entries in June made it a tough month for the Strider staff to pick the top 3! Below are the winning photos as voted on by the staff at Strider HQ for June. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!

1st Place June 2018 web

1st Place - Striding With Mom and Dad - USA

 

2nd Place June 2018 Web

2nd Place - WOOOOW - Costa Rica

 

3rd Place June 2018 Web

3rd Place - Big Strides - USA 

Published in Parents Are Talking
Thursday, 15 June 2017 08:34

May Strider Photo Contest Winners!

May was another month of amazing Strider Photo Contest entries! Below are the top 3 photos as voted on by the staff at Strider HQ from May. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!

1st Place May 2018 web

1st Place - Striding With A Buddy - USA

 

2nd Place May 2018 web

2nd Place - Feet Up and Cruising - USA

 

3rd Place May web

3rd Place - Big Smiles - USA 

Published in Parents Are Talking

It's our tenth anniversary and we're giving away ten prizes to Strider parents from around the globe! The 2017 Strider World Strider Day Photo Contest had almost 200 entries from seventeen countries. The randomly selected winners are below, and all of the entries can be found on our Flickr page.

If you see your photo below you will receive an email notification with more information by next week. A huge thanks to everyone who entered...if you didn't win make sure to keep snapping photos and send them in for the monthly photo contest and the Where Has Your Strider Taken You contest.

awebUSA

USA


bwebItaly

Italy

cwebCanada

Canada

dwebThailand

Thailand

ewebHongKong

Hong Kong

fwebCostaRica

Costa Rica

gwebUSA

USA

hwebUSA

USA

iwebsizeUSA

USA

jwebUK

UK

 

Published in Parents Are Talking
Wednesday, 10 May 2017 15:23

April Strider Photo Contest Winners!

April was another month of amazing Strider Photo Contest entries! Below are the top 3 photos as voted on by the staff at Strider HQ from April. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!

1stPlaceApril2018Web

1st Place - Sandstone Exploration - USA

 

2ndPlaceApril2018Web

2nd Place - Watch This, Mom! - USA

 

3rdPlaceApril2018Web

3rd Place - Don't Forget To Stay Hydrated - Philippines 

Published in Parents Are Talking
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