Strider Bikes Featured by Google in Small Business Report

South Dakota-Based Company Showcases Use of the Internet to Grow Business

Strider + Google

Rapid City, S.D. (June 19, 2018) – Every spring, Google Search sees a spike in one search phrase, “Best first bike.” Strider Bikes is proud to be the top-rated “Best First Bike” featured in Google’s results. But this ranking doesn’t come easy.

“The retail landscape is continually being taken from traditional brick and mortar to a digital retail space,” said Strider Founder, CEO and Chief Enthusiast Ryan McFarland. “We aim to do everything we can to support physical retail, but as a brand, we also need to be meeting parents and grandparents on their terms, through web searches they are making on digital devices.

Because of the digital strategy utilized by Strider Bikes, Strider was selected by Google to represent South Dakota as an example of a successful business leveraging the web to grow their business. As part of this recognition, Strider is being featured in Google’s annual Economic Impact Report, released by Google this June.

“People turn to the web to learn, discover, find, and buy things. Being online can have a big impact’ it’s where business can connect with their customers,” said Mary Ellen Coe, President of Google Marketing Solutions. “At Google, we see the power of the web working for American businesses, and we believe that with hard work and the help of technology, every business can grow.”

“The web is critical to our success,” said McFarland. “It is our platform to educate the globe that a better solution now exists for teaching children how to ride a bike, and at a younger age than ever thought possible.”


Ryan McFarland - Google

Ryan working with Charlie on product development and design


Strider Bikes came onto the scene in 2007 with a revolutionary concept for teaching toddlers to ride— develop balance first and then pedal the bike later. The company started in the garage of South Dakota-native, Ryan McFarland when he taught his son how to ride at age 2. Strider Bikes now is approaching 2 million bikes sold and spans across the globe with distribution in over 75 countries.

Bode First Wheelie

Ryan's son (Age 2) on an early Strider prototype


“Our growth has been greatly accelerated by the web,” notes McFarland. “The Internet really is the prime location to run a business in today’s world. Our use of the web effectively will enable us to realize a world in which all kids possess the ability to independently ride a bike.”

For more information about Strider Bikes and Google’s Economic Impact Report, please visit


Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 1.9 million bikes and is distributed in more than 75 countries. Visit, Facebook or Instagram.


Published in Press Releases
Wednesday, 02 May 2018 15:43

Strider Racing with Pepe Montano



From new rider to the savants of stride, Strider Cup races truly are for everyone to enjoy. Both beginner and professional will be in the crowds and inside the ropes at our Fort Worth race this Saturday. Luckily one of the pros isn’t there to race – but his son is! Pepe Montano has been a professional race car driver for over 27 years, and this year he is excited to bring his 2-year-old son Mateo to race in the Strider Cup.

pepemontano interview.jpg

Pepe Montano had a long racing career participating in series including NASCAR Mexico and the Grand Am.  Now though, he’s taking time to slow down (just a little) and enjoy family time with his wife, Angie, and their two-year-old son, Mateo. While the pace has slowed, it’s just the first lap for little Mateo, who has recognized that racing is in his blood. At only one-year and two-months-old, most babies are still working on walking, but Mateo was ready to ride. Mateo started cruising on his Strider just after he turned one; which means he can officially say he has been racing for over half his life! With a silver 12 Pro and a blue 12 Sport to choose from, Mateo likes them both equally, because choosing from either means he gets to ride. We caught up with Pepe and asked a few questions about raising a little racer:

Strider: I saw you took Mateo skiing recently, how fun!! What are other activities that you hope to share with Mateo as he gets older?            

Montano: We love motocross and skiing, but I want to push Mateo to do whatever he loves to do. He will always have my support.

Strider: What does training look like for a 2-year-old?

Montano: We put him on the Strider every time he wants but don’t want to put pressure on him. The good news is that he is on the Strider every day because he wants to be.

Strider: Do you have any advice for new racers?

Montano: My advice for new racers is always be happy about what they do, be disciplined, persevere, and always believe in themselves.


Our passion is inspiring the next generation of riders, and we love when parents support that love of riding with their own children because riding truly does change everything. Look for Pepe and Mateo at the Strider Cup Race this Saturday in Fort Worth, Texas. Be sure to give him a high-five, wish him luck, and ring your cowbells for all the riders making waves on their Striders! For more information on the Strider Cup ft. Worth Racing event please visit 

Published in Parents Are Talking
Friday, 02 March 2018 18:49

The Great Grandzoopula Run


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While walking along,

I came upon a peculiar sight.

I saw my friend riding around,

on a pedal-less bike.

RS653 boy with helmet 

How can I learn

to ride on a bike?

Do you think

it’s something I’ll like?


Learn on a Strider,

a bike without pedals!

Learn on a Strider,

and race for a medal!


There’s fun to be done

When riding your bike.

It’s much more fun

than riding a trike.


Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.


It’s easy, you’ll see!

Take one step,

two steps,

then step number three.

 RS2916 8 RobertsAugust

Ride up the ramps

and ride down the hills

past the Boozlebamps and Frampulabills.


You’ll be striding in no time,

funtastic and free.


Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.


Ride around hills,

mountains, and tracks.

Just be sure to make time

for a Snargunkle snack.


Your day isn’t over.

It’s only just begun.

Because now is the time

for the Grandzoopula Run!

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Kids all come

from lands far and wide,

to race and make friends

while learning to ride.


Everyone lines up,

with helmets on snug.

3, 2, 1 and GO!

Take off like a Zamperbanck Bug!


Speeding through turns,

you and new friends

bounce over bumps

and race to the end.

RS2877 8 1stPlaceAugust Wyse scr



After the race,

we all celebrate.

Racing is fun

and new friends are great.


Because a Strider Bike

is the best way to learn

striding, riding, and biking

at every turn.


Published in Stuff and Whatnot
Tuesday, 11 July 2017 12:12

June Strider Photo Contest Winners!

52 amazing entries in June made it a tough month for the Strider staff to pick the top 3! Below are the winning photos as voted on by the staff at Strider HQ for June. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!

1st Place June 2018 web

1st Place - Striding With Mom and Dad - USA


2nd Place June 2018 Web

2nd Place - WOOOOW - Costa Rica


3rd Place June 2018 Web

3rd Place - Big Strides - USA 

Published in Parents Are Talking
Thursday, 15 June 2017 08:34

May Strider Photo Contest Winners!

May was another month of amazing Strider Photo Contest entries! Below are the top 3 photos as voted on by the staff at Strider HQ from May. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!

1st Place May 2018 web

1st Place - Striding With A Buddy - USA


2nd Place May 2018 web

2nd Place - Feet Up and Cruising - USA


3rd Place May web

3rd Place - Big Smiles - USA 

Published in Parents Are Talking

It's our tenth anniversary and we're giving away ten prizes to Strider parents from around the globe! The 2017 Strider World Strider Day Photo Contest had almost 200 entries from seventeen countries. The randomly selected winners are below, and all of the entries can be found on our Flickr page.

If you see your photo below you will receive an email notification with more information by next week. A huge thanks to everyone who entered...if you didn't win make sure to keep snapping photos and send them in for the monthly photo contest and the Where Has Your Strider Taken You contest.










Hong Kong


Costa Rica










Published in Parents Are Talking
Wednesday, 10 May 2017 15:23

April Strider Photo Contest Winners!

April was another month of amazing Strider Photo Contest entries! Below are the top 3 photos as voted on by the staff at Strider HQ from April. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!


1st Place - Sandstone Exploration - USA



2nd Place - Watch This, Mom! - USA



3rd Place - Don't Forget To Stay Hydrated - Philippines 

Published in Parents Are Talking
Monday, 21 August 2017 10:44

Strider 10th Anniversary Birthday Bash!

It's Our Birthday! Come Celebrate With Us!

Come one, come all to the biggest Birthday Bash Strider has ever thrown!  That’s right, we’re celebrating our 10th Birthday Bash on Saturday, August 26th in our hometown of Rapid City, SD.  Join the party at Main Street Square from 10am to 2pm as we host this free event to the public!  It’s our way of thanking the wonderful people who have supported us for that last 10 years, and we couldn’t think of a better way to do it than party!

Bring your rider! Bring their Strider Bike!  Bring their helmet!

strider logos b day bashBe ready to party under the sun!  Check out all the super cool activities we’ll have available:

  • Starting Ramp
  • Small Strider Cup Race Course
  • Crazy Bike Course
  • Pump Track
  • Carnival Games
  • Crazy Adventure Zone
  • Rocker Base Row
  • Strider Art Alley
  • Time Race Course
  • Photo Booths
  • Face Painting
  • Mall Track
  • Cake Booth
  • Tattoo Booth
  • And More!


For the last 10 years, we’ve been teaching toddlers and children around the world how to ride bikes.  Come help us celebrate in the town that started it all!  We would love to see all the little Strider Riders out there who have the same enthusiasm and love of riding that we have at Strider.

In addition to all of the crazy, cool events we have planned, we’ll also have music, shopping, food, games, and more!  So, come on down with your little one and celebrate the Strider way!  Don't worry about parking!  The city parking ramp next to Main Street Square is free on weekends.

Don't forget to bring your bike and your helmet!

Can’t join us in Rapid City for the party? Don’t worry!  There are plenty of other ways to help us celebrate our 10th Birthday Bash.  Be sure to check out our anniversary page to see how you can participate in this monumental milestone!  From our Strider Calendar Contest to the Strider Challenge Contest, there are plenty of ways to show your Strider support and help share the Strider love.  




Published in Strider Events
Wednesday, 12 April 2017 04:43

March Strider Calendar Contest Winners!

March was another month of great Strider Calendar Contest entries! Every picture shows a unique perspective on each Strider rider's love of riding. Below are the top 3 photos as voted on by the staff at Strider HQ from March. You can check All of the other entries on our Flickr Page.

If you were one of the top 3 selected you will receive an email with your gift certificate information by next week.

Make sure you're snapping photos and entering each month!


1st Place - Feet Up, Big Smile - USA


2nd Place March 2017

2nd Place - Lean Into the Turn - Japan



3rd Place - Two Year Old Shredder - USA 

Published in Parents Are Talking

Strider Bikes Brings Two-Wheeled Toddler Fun to American Flat Track
American Flat Track To Add Children’s Area For Eight Races

Rapid City, SD (March 14, 2017) — Strider Bikes, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, is pleased to announce it is the official sponsor of the Children’s Area for eight of the 2017 American Flat Track races this season. The Strider activation in the Children’s Area will include a Strider Adventure Zone (ride and play area) where children as young as 18 months can learn to balance and ride on the pedal-less bikes.

“It is a key objective to make our events accessible for the entire family,” said Michael Lock, CEO of American Flat Track. “The addition of the Strider Adventure Zone will open up many of our races to a new generation of fans, giving them a taste of two-wheel competition in a fun setting.”

The Strider Adventure Zone will be located in the vendor area at Daytona International Speedway – near the main injector – and will open on race day, at 2 p.m.

The first Strider Children’s Area and Strider Racing will kick off March 16 during Bike Week in Daytona Beach, Fla. on a new TT circuit under the bright lights inside Daytona International Speedway. Other race cities include Atlanta, GA; Charlotte, NC; Red Mile, KY; Sturgis, SD; Williams Grove, PA; Rolling Hills, NY; and Perris, CA.The Children’s Area will open on Saturday of each race weekend, with the exception of Daytona, where the Strider Adventure Zone will open at 2:00pm, Thursday, March 16th.

The Adventure Zone gives kids 18 months to five years old a chance to test ride a Strider balance bike, play with other kids, and develop balance and coordination in a custom designed area. This safe and friendly environment encourages kids to explore mobility on two wheels and experience the challenge and thrill of riding a Strider on unique terrains and obstacles. Bikes and helmets will be provided. Admission is free for the American Flat Track Races to children under the age of twelve. Admission may be charged for adults at some of the events, and the hours of the festival area are 2:00pm-6:30pm.

About Strider Sports International, Inc.
Founded in 2007 and headquartered in Rapid City, SD, Strider Sports designs efficient, no-pedal balance bikes for children as young as 18 months, as well as for older riders with special needs. Strider’s mission is to simplify a bike to its essence, so proper size, weight, and simplicity combine to eliminate any fear of riding and instill confidence in the rider. Strider No-Pedal Balance Bikes are industry-leading training bikes that help children as young as 18 months learn to ride effectively on two wheels. Strider also manufactures balance bikes for individuals with special needs and for seniors wanting to stay active later in life. The patented Strider Balance Bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. Strider Bikes are now distributed in more than 75 countries worldwide. In 2015, Strider sold its one-millionth bike. To learn more and to find a retailer in your area, visit, like them on Facebook, and follow them on Twitter and Instagram.

About American Flat Track
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit, follow us on Twitter, like us on Facebook, live stream the events at and catch all the American Flat Track racing action on NBCSN.

Published in In The News
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