Strider Bikes Sells 2 Millionth Bike, Approaches $20 Million Annual Revenue Mark
From garage startup to category disruptor, Strider expands to India, Israel, Germany and other markets
Rapid City, S.D. (Oct. 16, 2018) – With the click of a button, one family near Omaha, Nebraska, turned their son’s birthday dreams of having a new bike into reality with the purchase of a Strider 12 Sport. Little did they know, their purchase signified the 2 millionth Strider Bike sold since the company’s founding in 2007. To commemorate the milestone, Strider filled the blue Strider 12 Sport box to the brim with additional accessories.
Strider reached this milestone less than three years after celebrating the sale of the 1 millionth Strider Bike in February 2015. By the end of this year, Strider anticipates reaching the $20 million annual revenue mark.
Strider Bikes was founded in 2007 by inventor and serial entrepreneur, Ryan McFarland. What began as McFarland seeking a solution to help his 2-year-old son fall in love with everything two wheels has grown into a company that has disrupted the “traditional” way children learn to ride. McFarland has been an active proponent in reversing the trend of declining bicycle ridership among all ages, recently speaking about getting children into bicycling at Interbike, the annual bike industry event.
“It really was born in my garage out of necessity,” noted McFarland. “I went down the rabbit hole as far as I could go with what the market offered to get children riding. From tricycles to bikes with training wheels, I invested more than $2,000 into products that weren’t designed with the child’s success in mind. My solution was to create something my son could begin learning two-wheeled skills on from day one, and that required separating balancing from the act of pedaling in learning to ride.”
Strider Bikes continues to blaze a trail in the U.S. market for balance bikes, building a brand as synonymous to the term “balance bikes” as Kleenex has for tissues. In recent years, Strider has grown exponentially outside of the U.S., increasing its global presence through an international distribution model. In 2018, the company expanded to Israel, India, Spain, France and Germany, for a total of over 75 countries that distribute Strider Bikes, including an ever-increasing brand presence in China. 2019 appears promising domestically, as Strider continues to increase their in-store availability in major retailers, including Target, after several years of increasing web sales through numerous online channels.
“I never envisioned this solution I was creating for my son would have grown to what it is today,” recounted McFarland. “Now that I have seen how an amazing first-bike experience can impact a child’s current and future success, I don’t want to stop. So long as training wheels still exist – which severely hinder the learn-to-ride process – we’re keeping the throttle pinned.”
ABOUT STRIDER SPORTS INTERNATIONAL, INC.
Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.
Based on the same patented design as the popular ST-3 No-Pedal Balance Bike, the all new SUPER STRIDER brings free-wheeling two-wheel fun to a whole new level
Rapid City, South Dakota (August 9, 2012) – Strider Sports International, the world’s premier manufacturer and marketer of children’s no-pedal balance bikes for toddlers learning to ride, is taking riding, racing and off-road fun to a whole new level AND to a whole new audience. Designed for kids aged 6-10 years old, the all new SUPER STRIDER™ (SS-1) is the ultimate bike for those young riders who are ready to venture off trail or perform tricks and stunts that a heavier, more complicated pedal bike won’t allow them to do.
The SUPER STRIDER™ was designed and built based on the same, simple, lightweight, no-pedal design as the original Strider No-Pedal Balance Bike. It’s unique combination of features, not the least of which are its sizeable integrated footrests and ergonomic caliper handbrakes, make it one of the only bikes of its size capable of pulling double duty as both a teaching tool, the perfect starter bike for older kids who don’t yet know how to ride on two-wheels, and a stunt bike, poised to take on skateboards, scooters and mountain bikes at skate parks and BMX tracks around the globe.
The new SUPER STRIDER offers many of the same advantages as the original STRIDER, as well as a few really cool new ones.
- Simple, lightweight design (15 pounds)
- Perfect for kids 6-10 years old.
- Patented STRIDER LAUNCHPAD Footrests
- Uniquely integrated into frame and positioned for advanced riding skills.
- Pneumatic “Dirt Jump” Tires
- Smooth riding with great traction.
- Aluminum 16” Rims with Steel Hubs
- Strong and light.
- Adjustable Seat & Handlebar
- Keeps bike properly fit for a growing child.
- Custom STRIDER Handlebar Pad
- Adds extra protection and cool motocross styling.
- Ergonomic Hand Lever & Caliper Brake
- Develops hand-control coordination and fosters next level skills.
- Choice of three vibrant colors
- Choose from Blue, Green, or Red.
- Weight Limit 120 pounds
“We are so excited to introduce the SUPER STRIDER,” said Ryan McFarland, chief executive officer of Strider Sports International. “It’s a natural next step for both the company, and our family of Strider Riders. Life really is more exciting on two wheels… and with the SS-1 SUPER STRIDER living the Strider Life just took on a whole new dimension!”
Limited quantities of the 2012 SUPER STRIDER No-Pedal Bikes are available on the Strider Sports website. To see the SUPER STRIDER in action, visit our website by clicking here.
Share your Strider success stories, photos, video and interact with other Strider enthusiasts at our newest centralized social media outlet www.StriderLife.com! Join the Strider conversation on our Facebook wall!
Ok, you've learned what a Strider Adventure Zone is. Now, how do you successfully plan for the event?
Click on the attached document below called, "SAZ_Event_Guide_v201203-28.docx", and it will guide you through the entire process! We identify:
- What steps need to occur and when they need to occur
- What to do during the event
- Options for the event
- What you do after the event (the most important piece)
- Track design recommendations
- A sample waiver for parents to sign (verify with your local attorney)
- How to build ramps and obstacles
STRIDER® Adventure Zone & How To Increase STRIDER™ Sales
Many communities and organizations sponsor social gatherings and festivals that draw parents and their young families. These events are the PERFECT place to hold a STRIDER Adventure Zone where you can showcase, create and expand STRIDER awareness. These festivals might include city festivals, regional fairs, corporate events, and automobile, motorcycle or bicycle expositions - just to name a few. An Adventure Zone is a small and dedicated area that allows kids to ride a Strider through a controlled course without interfering with the festival. Kids are able to ride a Strider for free while parents learn the benefits of Strider.
Begin by partnering with complimenting organizations to create a synergy that benefits everyone. Our annual Strider® World Championship Race (SWC) in Sarasota, FL, involves several different youth and charity organizations, and included the local Sarasota county government. Sarasota county continuously televises highlights of our SWC races for free on a local tourism channel!
Teaming up with charity or youth organization will draw attention from the local community and allow you access to their loyal followers. You are able to work together promoting and advertising your event through advertising and social media. Sporting events such as BMX, mountain bike, road bike, motorcycle and auto races are great places to feature STRIDER racing - crowds love to see the little kids race!
Educate the festival manager and let them know the Adventure Zone will attract people to their existing festival, making their festival even larger. Your Adventure Zone will keep families at the festival for longer periods of time and provide entertainment for ALL ages. It educates the public on the proper way to teach a child balance and while building the child’s confidence – all at no cost to the festival manager! It can also draw the local media to your event, which in turn promotes their festival. Contact your local media about the Adventure Zone’s uniqueness and free educational benefit to the public. The results of free advertising on the local media help expand your Dealer network and generate retail sales.
Let the festival manager know you will be spending significant amounts of money to build the course, hire workers, providing t-shirts for all workers, supplying STRIDERs and helmets, and awarding all participants with a ribbon or medal. Depending upon the festival, the festival manager may or may not allow you to sell STRIDERs within their event. Focus on the Adventure Zone and educating parents and kids and the sales will come naturally. Don’t make selling your focus at the event as it diminishes the educational value. Ask a local STRIDER Dealer to post banners with their business name around the Adventure Zone perimeter so that people know where they can purchase STRIDERs.
Strider has sponsored Adventure Zone events at these large U.S. events:
- USA Pro Cycling Challenge Attendance of 1,000,000+ people
- New York International Auto Show Attendance of 1,000,000+ people
- Sturgis Motorcycle Rally Attendance of 500,000 people
* Please, sponsor several smaller Adventure Zones before sponsoring a larger Adventure Zone like those listed above. You need the experience before taking on a large event to ensure it’s successful in front of large crowds!
Still don’t believe you can get into these large festivals for minimal cost? Fact: we approached our first LARGE weekend festival drawing hundreds of thousands of people and were asked to pay $30,000 USD. We educated the festival manager, as described above, and ended up paying $100 USD and received a larger space! After two such large festivals, we now have many nationally known festivals occurring around the U.S. requesting us to sponsor Adventure Zones at their festival!!! These other large festivals are seeing the benefits of Adventure Zones. Adventure Zones provide activities children can become engaged in and give mom and dad some relief, while their kids ride STRIDERs in a safe area.
Work with a local STRIDER Dealer(s) or recruit new Dealers to help staff the event and help keep your costs low. Often, a local bike or motorcycle shop will decide to become a Strider Dealer because they will see the success of the Adventure Zones, or their customers begin asking for STRIDERs. An Adventure Zone is also a great place to introduce prospective Dealers to STRIDER and see firsthand the benefits of becoming a STRIDER Dealer.
There is a US sporting goods store that featured Adventure Zones at all of their 23 stores on a particular weekend. One of their stores sold 41 bikes during that week. 20 bikes were sold during the 4 hours the Adventure Zone was operating in the store. Adventure Zones work!
Consider how you can implement Strider Adventure Zones and watch your STRIDER sales GROW!
University Of South Dakota Shows STRIDER Bike Helps Toddlers Improve Balance And Coordination During Four-Week Study
STRIDER Bike Scientifically Proven To Increase Balance Skills in Pre-School Age Children
Rapid City, SD (November 26, 2012) – Strider Sports International, developer of the patented STRIDER™ No-Pedal Balance Bikes, is pleased to announce the results of a recent study of the STRIDER bike at the University of South Dakota’s Division of Kinesiology and Sport Science. The study was conducted over a four-week period with three to five-year-old children and concluded that participants benefited from using a STRIDER bike by improving their balance and functional fitness, while likely reducing future injuries during their daily routines.
The data analysis showed a “significant improvement” in the Limit of Stability scores (the subject’s ability to lean in different directions without a loss of balance) for the experimental group after four weeks of targeted training with the STRIDER bike. The study concluded that society could benefit from the knowledge that pedal-less bicycles are a tool for improving stability in three to five-year-old children and are possibly a safer alternative to using training wheels for bicycle riding acclimatization.
“This scientific proof is truly groundbreaking for us at Strider Sports,” says Ryan McFarland, Founder and CEO of Strider Sports International, Inc. “We have witnessed thousands of anecdotal instances of children learning balance and coordination after using a STRIDER bike. Now the empirical evidence has been gathered and supports what we have seen for years – the STRIDER bike significantly improves a child’s gross motor skill development as it relates to balance. This, in turn, lets toddlers and young children enjoy life on two wheels like never before!”
“We think the results of this study are fascinating,” says Dr. Andrew Shim, Department Chair of the University of South Dakota Division of Kinesiology and Sport Science. “According to our data collected from the study, the STRIDER bike product really does increase balance in 3-5 year old riders. Ultimately, this increase in balance may eliminate the need for training wheels and tricycles.”
About the University of South Dakota
Founded in 1862, the University of South Dakota is designated as the only public liberal arts university in the state and is home to a comprehensive College of Arts and Sciences, School of Education, the state’s only School of Law, School of Medicine, School of Health Sciences, the accredited Beacom School of Business and the College of Fine Arts. It has an enrollment of more than 10,200 students taught by more than 400 faculty members. More information is available at www.usd.edu/press/news
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