Dealer Resources

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Join a global community that celebrates building riders for life. We have an ongoing commitment to selling Genuine Strider products, and becoming a Strider Bike Dealer is one of the best decisions you’ll ever make!

Become a U.S. Dealer
We’re always looking for new U.S. Dealers to partner with in selling our great Strider products.
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Become an International Dealer or Distributor
World domination isn’t something you think about when you think of a bike company, but it’s one of our goals. And before you ask, we’re not headquartered in a volcano. We just want kids around the world to experience the joy and freedom of riding as soon as they can walk!
We want to expand our sales network and introduce more families to the world’s #1 balance bike around the world! If you are interested in becoming a Strider Dealer outside the United States or are interested in becoming a Strider Franchisee, please contact us.
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Strider Dealer & Distributor Policies

Strider Security Program
The Strider Security Program requires that all parties in the Strider Authorized Supply Chain take all commercially reasonable steps in order to maintain the quality of all Genuine and Authorized Strider Products. Such commercially reasonable steps include:
- Purchasing only from SASC suppliers
- Properly storing the product while in possession of the product
- Protecting the product from all physical damage and chemical contamination while in possession of the products
- Arranging for secure and professional transportation when moving the product
Any deviation from the Security Program will result in Non-Genuine and Unauthorized Product and will void the Guarantee and Warranty.
Strider Quality Control Program
All Genuine and Authorized Strider products have been developed and manufactured utilizing an extensive Quality Control Program. Key components of the Quality Control Program include:
- Development of unique and original product designs
- In-house testing during the development process
- Independent third-party certified testing to national and international standards (CPSC, CE/EN)
- Documented Standard Operating Procedures for consistent manufacturing
- Random and routine sample testing of manufactured products prior to sale
Strider Guarantee & Warranty Policy
All Genuine and Authorized Strider products include a 60-day Satisfaction Guarantee and a 2-year Limited Warranty against manufacturing defects.
The guarantee and warranty are void if the products were not purchased through the Strider Authorized Supply Chain and protected by the Security Program from departure from the Authorized Factory to delivery to the end consumer.
Further, the guarantee and the warranty are void if the products are used in a manner for which they were not designed or labeled; or if used by riders over the maximum size or weight limit listed on the product.
Strider Authorized Supply Chain
The Strider Authorized Supply Chain (SASC) ensures the quality of Genuine and Authorized Strider products as established at the Authorized Factory following the Quality Control Program is maintained all the way to the end consumer.
To accomplish this, all parties to the SASC are required to adhere to the Strider Security Program. Any break in the SASC or violation of the Strider Security Program will result in Non-Genuine and Unauthorized Products and will void the Guarantee and Warranty.

Strider Authorized Dealer Term & Conditions

To protect and promote our brand and reputation for providing high-quality products, Strider Sports International (“SSI”) of Rapid City, South Dakota, USA, has established these Authorized Dealer Terms & Conditions (the “Terms”), effective immediately, which apply to authorized Dealers of SSI products (the “Authorized Strider Products”).

Read All Terms & Conditions
By purchasing from SSI for retail sale, you (“Dealer”) agree to adhere to the following terms. Please read these Terms carefully. In addition, all Authorized Dealers must execute a separate SSI Authorized Dealer Agreement. These Authorized Dealer Terms and Conditions are consistent with the SSI Authorized Dealer Agreement.
1. Purchase Orders. Orders for Authorized Strider Products made by Dealer shall be handled pursuant to the then-current product order, shipment, and return procedures, which may be amended by SSI at any time in its sole and absolute discretion. SSI reserves the right to reject any orders, in whole or in part, for any reason. Any additional or different terms proposed by Dealer (including, without limitation, any terms contained in any document incorporated by reference into a purchase order) are rejected and will be deemed a material alteration hereof, unless expressly agreed to in writing by SSI. Furthermore, SSI will not be bound by any “disclaimers”, “click wrap” or “click to approve” terms or conditions now or hereafter contained in any website used by Dealer in connection with the Authorized Strider Products or any sale thereof.
2. Strider Authorized Supply Chain (“SASC”). SSI has established a “Strider Authorized Supply Chain” (SASC). The SASC begins with the initial sourcing of raw materials through manufacturing, testing, and shipping logistics and ultimately ends when the Strider Products are delivered to the end consumer. Only Products that remains in the SASC shall be genuine and Authorized Strider Product. Any break in the SASC or Security Program will result in Non-Genuine and Unauthorized Products. All Authorized Parties in the SASC have duties and responsibilities in order to ensure that only genuine and Authorized Strider Products reach the end consumer. Dealer understands that their role in the SASC is to buy genuine and Authorized Strider Products only from Authorized SSI Partners and once received, secure that Authorized Strider Product in accordance with the Security Program to ensure only genuine and Authorized Strider Products reach their customer, the end consumer.
3. Dealer Status List (“DSL”). SSI maintains a Dealer Status List (“DSL”) of all Dealers who have completed a Dealer Application on SSI’s website. SSI shall notify Dealers of their status on the DSL. SSI’s DSL shall be available and updated through SSI’s Authorized Distributor Portal. SSI has full and complete discretion as to status of any party on the DSL. Any time a Dealer experiences a change in their status on the DSL, SSI shall communicate such change to Dealer and to all Authorized Distributors within seven (7) days.
4. Manner of Sale. Dealer shall sell the Authorized Strider Products only as set forth herein. Sales in violation of the Terms are strictly prohibited and may result in SSI immediate termination of Dealer’s account, in addition to other remedies. Specifically and without limitation, Authorized Strider Products sold to unauthorized persons or through unauthorized channels, including unauthorized websites, shall be immediately deemed non-genuine and Unauthorized Strider Product and shall not be eligible for certain promotions, services, and benefits, including, unless prohibited by law, coverage under SSI’s Product warranties and guarantees. Furthermore, to the extent allowed by law and without limitation to any other disclaimer, SSI expressly disclaims any and all warranties and conditions to Unauthorized Strider Products; Unauthorized Strider Products which are sold via unauthorized Dealers; and Unauthorized Strider Products which are sold not in compliance with SSI ‘s quality control program or policies. Sales to or via Amazon.com and/or Third Party Marketplaces in violation of this Agreement will render Dealer as an Unauthorized Dealer, thereby rendering all held Authorized Strider Products as Unauthorized Strider Products and voiding any and all Product warranties as well as SSI’s product return policies.
  - Dealer shall sell Authorized Strider Products solely to end users of the Authorized Strider Products. Dealer shall not sell to anyone a quantity of the Authorized Strider Products greater than that generally purchased by an individual for personal use.
  - Dealer shall not sell, ship or invoice Authorized Strider Products to customers outside of the United States or to anyone Dealer knows or has reason to know intends to ship the Authorized Strider Products outside of the United States without the prior written consent of SSI.
  - Dealer is permitted to market for sale or sell the Authorized Strider Products through websites owned or operated by Dealer; provided however, that such websites identify Dealer’s full legal name, mailing address, telephone number and email address. SSI, in its sole discretion, may revoke Dealer’s authorization to sell the Authorized Strider Products on such websites at any time, and Dealer shall cease marketing for sale and/or selling the Authorized Strider Products on such website immediately upon notice of such revocation. Dealer shall not sell the Authorized Strider Products on or through any other website, including any third-party marketplace website such as Amazon, eBay, Jet, Rakuten, Walmart Marketplace, or Sears Marketplace & Dealer shall not have any involvement with any Drop Ship accounts or Classified Sites, without the prior written consent of SSI, which is granted solely by SSI in its discretion. No SSI employee or agent can authorize online sales through oral statements, other written agreement, or by any other means.
  - Dealer shall comply with any and all applicable laws, rules, regulations, and policies related to the advertising, sale, and marketing of the Products.
5. Product Care & Quality Controls. Dealer shall care for the Authorized Strider Products as set forth herein.
  - Product Inspection. Dealer shall inspect the Authorized Strider Products upon receipt and during storage for damage, defects, broken seals, evidence of tampering or other nonconformance (collectively, “Defects”). If any Defects are identified, Dealer must not offer the Authorized Strider Product for sale and must promptly report the Defects to SSI.
  - Product Storage and Handling. Dealer shall exercise due care in storing and handling the Authorized Strider Products, store the Authorized Strider Products in a cool, dry place, away from direct sunlight, extreme heat, and dampness, and in accordance with any additional storage guidelines specified by SSI from time to time.
  - Recalls and Consumer Safety. To ensure the safety and well-being of the end-users of the Authorized Strider Products, Dealer shall cooperate with SSI with respect to any Authorized Strider Product recall or other consumer safety information dissemination effort.
6. Intellectual Property. SSI owns all proprietary rights in and to the SSI brand, name, logo, trademarks, service marks, trade dress, copyrights, and other intellectual property related to the Authorized Strider Products (the “IP”). Dealer is granted a limited, non-exclusive, non-transferable, revocable license to use the IP solely for purposes of marketing and selling the Authorized Strider Products as set forth herein. This license will cease upon termination of Dealer’s status as an Authorized Dealer. SSI reserves the right to review and approve, in its sole discretion, Dealer’s use or intended use of the IP at any time, without limitation. All goodwill arising from Dealer’s use of the IP shall inure solely to the benefit of SSI.
7. Termination. If Dealer violates any of the Terms, SSI reserves the right to terminate the Terms immediately in addition to all other available remedies. Upon termination, Dealer will immediately lose its status as an Authorized Dealer and shall immediately cease (i) selling the Authorized Strider Products, which will be immediately rendered as Unauthorized Strider Products; (ii) acting in any manner that may reasonably give the impression that Dealer is an Authorized Dealer or has any affiliation with SSI; and (iii) using any IP.
8. Availability of Injunctive Relief. Notwithstanding anything to the contrary herein, if there is a breach or threatened breach the Terms, it is agreed and understood that SSI will have no adequate remedy in money or other damages at law. Accordingly, SSI shall be entitled to injunctive relief and other equitable remedies; provided, however, no specification in the Terms of any particular remedy shall be construed as a waiver or prohibition of any other remedies in the event of a breach or threatened breach of the Terms. No failure, refusal, neglect, delay, waiver, forbearance, or omission by SSI to exercise any right(s) herein shall constitute a waiver of any provision herein.
9. Miscellaneous. SSI reserves the right to update, amend, or modify the Terms upon written or electronic notice to Dealer. Unless otherwise provided, such amendments will take effect immediately and Dealer’s continued use, advertising, offering for sale, or sale of the Products, use of the IP, or use of any other information or materials provided by SSI to Dealer under the Terms following notice will be deemed Dealer’s acceptance of the amendments. No waiver of any breach of any provision of the Terms shall constitute a waiver of any prior, concurrent, or subsequent breach of the same or any other provisions hereof, nor shall it constitute a course of dealing and no waiver shall be effective unless made in writing. If any provision of the Terms is held contrary to law, the remaining provisions shall remain valid. The following provisions shall survive the termination of the Terms: Sections 3 and 7. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE PARTIES EACH HEREBY IRREVOCABLY AND EXPRESSLY WAIVE ALL RIGHT TO A TRIAL BY JURY IN ANY ACTION, PROCEEDING, OR COUNTERCLAIM (WHETHER BASED UPON CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF OR RELATING TO THE TERMS OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY OR THE PARTIES ACTIONS IN THE NEGOTIATIONS, ADMINISTRATION, OR ENFORCEMENT HEREOF OR THEREOF. THE PARTIES ACKNOWLEDGE THAT SUCH WAIVER IS MADE WITH FULL KNOWLEDGE AND UNDERSTANDING OF THE NATURE OF THE RIGHTS AND BENEFITS WAIVED HEREBY, AND WITH THE BENEFIT OF ADVICE OF COUNSEL OF ITS CHOOSING.

Strider Minimum Advertised Price Policy (MAP Policy)

As the leading producer and innovator in the field of balance bikes and associated accessories, Strider Sports International, Inc. (SSI) is very proud of its role in introducing the balance bike to riders of all ages and abilities around the world. SSI also values its reputation for building high-quality, innovative products.

Read Full Policy
SSI recognizes that our quality Authorized Dealers invest a lot of time and resources into educating the public about Strider products, training knowledgeable staff, and providing support services. SSI is committed to supporting these efforts of our Authorized Dealers and maintaining the reputation of SSI products for quality and innovation.
To maintain the high level of customer confidence in the quality of Strider products and the Strider brand, and to protect the investment of our quality Authorized Dealers, SSI has unilaterally adopted a Strider Minimum Advertised Price Policy. The MAP Policy was chiefly adopted because reseller advertising and sales practices which promote Strider products primarily on the basis of price would be detrimental to quality Authorized Dealers’ educational, training, and support efforts and to SSI’s competitive position. Such activities can be harmful to SSI’s brand, reputation, and competitiveness; and allow some resellers to take advantage of the educational, training, and support efforts of others. SSI believes that such practices are unfair and discourages such efforts.
SSI, in its unilateral discretion, will not do business with any reseller that intentionally advertises any MAP Product below its MAP price where lawful. SSI believes that enforcement of the MAP Policy will make Strider products more competitive and benefit all of its Authorized Dealers.
MAP HOLIDAY:
Strider Bikes have a MAP Price as shown above and a MAP Policy (where legally enforceable) as follows:
- Authorized Dealers, when selling ONLINE, must advertise at or above MAP Price, except for:
  - The month of May (bike month).
  - The Sunday before, through the second Sunday after, the U.S. Thanksgiving holiday.
- Authorized Dealers, when selling IN-STORE ONLY, may occasionally advertise below the MAP Price for special events or sales but must specifically mention that this is an “In-Store Only” price special.
POLICY:
SSI recognizes that any Authorized Dealer can make its own independent decisions to advertise and sell any Strider product at any price it chooses without consulting or advising SSI. However, SSI similarly has the right to make its own independent decisions regarding product allocations and participation of a reseller as an Authorized Dealer.
SSI reserves the right, in its unilateral discretion, to take any action with respect to any reseller that violates this MAP Policy. This includes without limitation the right not to sell Strider products to any reseller that violates this MAP Policy. Any reseller determined by SSI to have violated this MAP Policy agrees to cease using SSI intellectual property on any online or physical store or in any advertisement.
SSI, at its sole discretion, may hire a third party to monitor or enforce the MAP Policy.
SSI shall maintain an updated Strider Price List of all Strider products that will fall under this MAP Policy. SSI reserves the right to update or modify this list at any time.
All products listed will have a MAP price. Listing a price which is lower than the MAP price next to the featured MAP product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of Strider products in any and all media. Many websites include features such as “Click for Price,” automated “bounce – back” pricing e-mails, preformatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, or other similar features which are all considered “advertising” under this MAP Policy. This MAP Policy also applies to any activity which SSI, in its sole discretion, determines to be designed or intended to circumvent the intent of this MAP Policy including solicitations for “group purchase” and the like.
Where Strider products are bundled with or sold as part of a package that includes other products, it shall be a violation of the MAP Policy to sell or advertise the bundle at a price that: (a) is lower than the total MAP of Strider products in the bundle or (b) violates the letter or spirit of the MAP Policy. It shall also be a violation of the MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by SSI. Pre-approved products have been approved by SSI to ensure the product is up to SSI standards.
It shall be a violation of this MAP Policy to include in any advertising for Strider products any additional discount, coupon, gift card, or other incentive that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any Strider product below MAP. Any such advertising will also be considered in light of the requirements of Section 6 above. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 6 and would be a violation of this MAP Policy.
If a reseller has multiple stores and violates this MAP Policy with any store, SSI will consider this to be a violation by all of the reseller’s locations.
Resellers remain free to establish their own resale prices, but SSI reserves the right to cancel all orders, indefinitely refuse to accept any new orders, and terminate the Authorized Dealer status of any reseller following SSI’s verification that such reseller has advertised any Strider product at a net sales price less than the current MAP price established by SSI, or if the reseller has violated this policy in any other way.
Questions about this policy should be directed to: dealersupport@striderbikes.com

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Authorized Dealer Application & Agreement

Primary Contact

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Bill-to Address (Address for Credit Card)

Ship-to Address (Physical Address)

Will You Be Selling Strider Bikes On Any of the Sites Listed Above?

Have You Sold Strider Bikes In The Past?

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Where Do You Plan to Purchase Strider Bikes for Resale?

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