Potential Strider Partnerships

Freedom. Passion. Fun.

Become part of a thriving global brand that’s changing the way young children learn to ride bikes. We’ve sold over 1.8 million bikes worldwide, and we're looking for an exclusive brand representative in Turkey!

Join our global family and experience a personally fulfilling and financially rewarding business opportunity.

Strider is the leading global brand of children’s balance bikes with distribution in over 75 countries. We introduce children to bikes as early as six months of age and give them a lifelong love of riding by providing the very best first bike experience.

With our worldwide growth over the last decade, we are now looking for a dynamic, passionate and entrepreneurial-minded person to take ownership in Turkey!

Qualified candidates will meet financial requirements of $150,000 - $300,000

Opportunity in Turkey

With a population of over 80 million, Turkey is recognized as an emerging market and is the 13th largest economy in the world. The country is one of the world's biggest producers of agricultural products; textiles; motor vehicles, ships and other transportation equipment; construction materials; consumer electronics and home appliances. With a GDP of 863.39 billion in 2017 and a forecasted GDP growth of 3.5% through 2020, Turkey is one of the most important industrial and emerging countries (G20). Driven by a robust domestic market and entrepreneurial private sector that has spurred investments and imports, the Turkish economy has more than tripled in the past 14 years & promises more growth in the future.

Turkey’s economic growth has paved the way for the emergence of a sizeable middle-class with increasing purchasing power. The Turkish population has increased from 17.8 million people in 2002 to a staggering 40 million people in 2016. Among countries with a population over 50 million, only eight countries have a GDP per capita over $10,000, and Turkey makes that list at number eight.

Turkish people aren’t strangers to the internet either. In fact, over half the country is connected to the internet and almost all internet users (96% in 2017) have Facebook. Twitter, Google +, and Instagram are also growing in popularity as the middle class gains more access to the digital world.

With it’s expanding middle class and growing GDP combined with more people accessing the internet and social media sites, Turkey is an excellent market for Strider Bikes. So, join us and become part of one of the fastest growing global brands in the world that teaches kids how to ride.


As a Strider brand representative, you will benefit from the comprehensive support of Strider’s world headquarters (located in the United States) to include guidance in business planning, logistical insights, sales resources, marketing support, and much more to allow you to more readily experience success. This support will continue beyond your start-up phase allowing you to continuously benefit from a global network of successful Strider representatives.

Strider creates happy children all over the world

Some of our current distributors

Karen Wood, United Kingdom Distributor

Spotting a Strider for the first time, wasn't just life changing for my children, but also for our entire family.

Our children aged 2 and 4 both learnt on Striders and we knew immediately this was a brand to get involved with!

Over the last 7 years, Strider has become a well-recognized brand and product of choice for discerning parents here in the UK, and we have more than our fair share of professional sports people part of our community. As for running the events, that will leave you grinning from ear to ear. Strider has made a huge difference to our lifestyle and allows us financial independence and much more quality family time.

Kazushi Okajima, Japan Distributor

Strider has created a new culture. Strider is not simply a kids bike for children—it is a tool for communication between family and a child, and at the same time it is a tool to foster a child's independence and confidence.

Children have more ability than we think, and the Strider can reveal it. Moreover, through the Strider business, we can learn a lot from children. That's why Strider has been the world's number one brand for 10 years and will continue to be so in the future.